Google search results explained – Organic Search Results

What is what in Google search results?

With this series of blog articles, we are going to explain the Google search results page and the different elements Google shows us on this page.

The search engine results page (SERP) is the listing of results returned by a search engine in response to a keyword query – in this case ‘hotel berlin’.

We searched on Google.com in Germany which is why English as well as German websites are among the search results:

Google Search Results explained

Google Search Engine Results Page for Query ‘Hotel Berlin’

1. Organic Search Results

The first element on the search results page we want to explain are organic search results.
Organic search results is what Google started out with. Sometimes organic search results are referred to as natural search results. These are the search results the Google algorithm produces when a user types their search phrase into the Google search field and presses Enter. The results appear because of their relevance to the search terms, although obviously Google determines what this is.

Over the years, organic search results have occupied less and less space on the Google search results page and are being pushed further down to make room for other Google products. Of course, search is free on Google and organic search results are non-commercial. Some other Google products are, though – first and foremost Google AdWords.

When it comes to Search Engine Optimization (SEO), organic search results is what it refers to. With less room for organic search results on the page, SEO has also become much more difficult, since more websites compete with each other for less places in the search result listing.

Hotel Pic of the Week: Rocco Forte Hotel de Rome Berlin at Festival of Lights

Rocco Forte Hotel De Rome Berlin, Festival of Lights 2014

The Festival of Lights in Berlin took place for the 11th time this year. During the festival, famous buildings in the city are being used as canvas for still or animated light installations.

Rocco Forte Hotel de Rome in the city centre and next to Staatsoper Unter den Linden, is one of the landmark buildings each one should have on their map when visiting the Festival of Lights.

SK

Hotel Pic of the Week: nhow Hotel Berlin with Berlin Wall

nhow Hotel Berlin
nhow Hotel Berlin, a photo by Corinna Witt on Flickr.

nhow Hotel Berlin
Hotel Exterior with pieces of Berlin Wall (preparing for an exhibition) and Oberbaumbrücke in the background

The nhow Hotel Berlin is the first music hotel and located in the creative heart of Berlin. Universal Studios at Osthafen are not far from the hotel, as well as numerous other media companies. Also in walking distance – o2-World Berlin.

Germany today celebrates the Day of German Unification and in November 25 years Fall of the Berlin Wall.

Hotel Pic of the Week: Yas Viceroy Hotel Abu Dhabi

Yas Viceroy Hotel Abu Dhabi – View from Formula 1 South Grandstand during Race

This architecturally impressive hotel is the centerpiece of Yas Marina Circuit, the Abu Dhabi Formula 1 racetrack and spans across the track.

Yas island also features Ferrari World Abu Dhabi and the 18-hole Links Championship golf course.

Viceroy Hotels and Resorts is a luxury hotel group with most properties in the U.S. and Caribbean but expanding into the Asia Pacific region.

Responsive Web Design for Hotels

What is responsive web design?

According to Wikipedia it is “a web design approach aimed at crafting sites to provide an optimal viewing experience — easy reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices (from mobile phones to desktop computer monitors)”.

A website, designed in a responsive way adapts the layout to screen size by using fluid, proportion-based grids and flexible images with help of CSS3 media queries.
Now this sounds pretty technical but it’s what developers have to worry about.

For everyone else, responsive web design is easily explained:

  • Traditional websites were designed using fixed pixel or point units.
  • Responsive web design on the other hand uses percentages, arranging website elements relative, not absolute to each other.

The result is a so-called fluid web design. You can see whether a website layout is fluid when looking at it in a browser, then changing the size of the browser window. If the site is responsive, the website layout will change “fluidly” and adapt to ‘different screen sizes’ smoothly.

Below is an example, a video screen shot we took of this very blog:

Now, why is it so important for hotels to make their website responsive?

Read the article below about mobile-first travelers!

Especially the young generation, i.e. Millennials, are increasingly likely to use mobile or tablet devices for their travel planning. Google expects that search queries from mobile devices will overtake those from desktops by the end of 2014!

Take a look at the Google Analytics data for your existing hotel website. What share of traffic comes from mobile devices? We see traffic from mobile and tablet devices ranging between 20% to 50%. Which is massive!
Imagine you ‘scare’ away so many potential hotel guests by not being up-to-date with your hotel web design.
In the best case scenario, they book your hotel via an OTA website or app. In the worst case, they are gone forever…

At e-conceptory, we create your hotel responsive website using the latest technologies: HTML5 and hotel responsive web design for all screen sizes from mobile phone, to tablet, to desktop computer.