Hyatt Regency Atlanta Downtown
Hyatt Regency Atlanta is located right in downtown Atlanta on Peachtree Street.
It has a large inner courtyard and looking up, the architecture is impressive – as you can see in this photo!
Ein neues Jahr hat begonnen und wir wünschen Allen viel Freude und Erfolg in 2015!
A new year has begun and we wish everyone much fun and success in 2015!
Wir wünschen all unseren Kunden, Geschäftspartnern und Freunden sowie deren Familien ein wunderschönes Weihnachtsfest und einen guten Rutsch in das neue Jahr!
We wish all our clients, business partners and friends as well as their families a very Merry Christmas and Happy New Year!
Bis 2015 – See you in 2015,
Grand Hyatt Hotel Berlin at Christmas
Christmas markets have opened up in Berlin and ’tis the season to visit.
Here a picture of the Grand Hyatt Hotel on Berlin Potsdamer Platz – to get you into the mood.
If you come for Christmas shopping, Potsdamer Platz is the perfect location with Potsdamer Platz Arkaden just opposite the Hyatt and the brand new Mall of Berlin only a few steps away. Enjoy!
Video is the new Photo!
Remember the time when it took ages to download a usable photo on a hotel website? Ok, it’s probably just me who has worked in the industry for so long…
Anyway, with ever increasing bandwidth, even on mobile and tablet devices, video is definitely here to stay.
Statistics say that 51% of leisure travelers, 69% of business travelers and 55% of affluent travelers watch online travel videos and half of the guests would like to view videos on hotel websites.
Softwareadvice, a U.S. company that reviews hotel software, asked travelers on which website they would prefer to view hotel videos when researching accommodations for an upcoming trip. Exactly half said they would prefer the hotel’s website. Another 34% would prefer YouTube, while 12% favoured Facebook and 5% said Instagram is their preferred platform.
As a hotelier you know, what a challenge it is to drive visitors to a hotel website. This research, however, shows that guests would actually prefer viewing content there. That’s a win-win situation.
“One of the downsides of YouTube is that a potential customer is usually only one click away from a competitor’s video,” says Tyler Lessard, chief marketing officer at Vidyard (a leading provider of video marketing and analytics technologies for several industries, including hospitality). “But on your own site, you can preserve that experience, and walk them from the video to a booking more effectively.”
Hotels should publish video content to both YouTube and their branded website to maximize the video’s reach. YouTube videos must include a call-to-action. Add a link to drive guests to the hotel website towards the end of the video.
What Content is best for Hotel Videos?
According to the data, 68% would be most encouraged to book after seeing the amenities a hotel had to offer. Compared to that, 32% would be most convinced by information about nearby activities.
Guests have already made a decision on a city they want to stay in or on a specific activity they want to do during their trip when they arrive at a hotel website. They are now looking for more details about the hotel itself.
The majority (57%) would like to see the rooms, suites and public areas, like the lobby, in hotel videos. The spa, pool or gym ranked second, with 20%.
Basically, people want to see how a hotel differs from those down the road and you should offer this information on your websites to prevent guests from clicking away.
What is the best Tone for Hotel Videos?
In the beginning of the buyer’s journey, guests respond most to broad-level or overview story content, Lessard explains. So, start hotel videos by simply conveying the brand and what differentiates it from others.
“As the consumer, at this point, I’ve bought into the story, and now I want to get details on the room and spa,” he says. “That’s when you see more interest—and conversions.”
Hotels should also be careful with humor and consider carefully the message they want to send, even though humorous videos can be powerful.
Finally, Softwareadvice asked travelers who they would prefer to narrate a hotel’s video. Most respondents (37%) said, they would prefer an actual hotel guest. However, 31% would rather not have a narrator at all, instead relying on just images and music.
“There is a trend toward using video content to help humanize your brand and connect with your audience in a more natural way,” Lessard says. “A great way to do that is through having a real-world mix of employees and customers.”
The data of the research reveals a specific strategy that should help hoteliers to drive bookings:
Read the full article about Online Travel Videos.
aloft Hotel London ExCeL
aloft London ExCeL is located next to the exhibition centre and not far from London City Airport. It’s particularly popular during trade fairs such as World Travel Market (WTM London) but not a bad choice for tourists either, especially since Emirates Air Line takes you over the Thames to The O2 (formerly Millennium Dome) at North Greenwich.
What is what in Google search results?
With this series of blog articles, we are going to explain the Google search results page and the different elements Google shows us on this page.
The search engine results page (SERP) is the listing of results returned by a search engine in response to a keyword query – in this case ‘hotel berlin’.
We searched on Google.com in Germany which is why English as well as German websites are among the search results:
1. Organic Search Results
The first element on the search results page we want to explain are organic search results.
Organic search results is what Google started out with. Sometimes organic search results are referred to as natural search results. These are the search results the Google algorithm produces when a user types their search phrase into the Google search field and presses Enter. The results appear because of their relevance to the search terms, although obviously Google determines what this is.
Over the years, organic search results have occupied less and less space on the Google search results page and are being pushed further down to make room for other Google products. Of course, search is free on Google and organic search results are non-commercial. Some other Google products are, though – first and foremost Google AdWords.
When it comes to Search Engine Optimization (SEO), organic search results is what it refers to. With less room for organic search results on the page, SEO has also become much more difficult, since more websites compete with each other for less places in the search result listing.
Rocco Forte Hotel De Rome Berlin, Festival of Lights 2014
The Festival of Lights in Berlin took place for the 11th time this year. During the festival, famous buildings in the city are being used as canvas for still or animated light installations.
Rocco Forte Hotel de Rome in the city centre and next to Staatsoper Unter den Linden, is one of the landmark buildings each one should have on their map when visiting the Festival of Lights.
nhow Hotel Berlin
Hotel Exterior with pieces of Berlin Wall (preparing for an exhibition) and Oberbaumbrücke in the background
The nhow Hotel Berlin is the first music hotel and located in the creative heart of Berlin. Universal Studios at Osthafen are not far from the hotel, as well as numerous other media companies. Also in walking distance – o2-World Berlin.
Germany today celebrates the Day of German Unification and in November 25 years Fall of the Berlin Wall.
Yas Viceroy Hotel Abu Dhabi – View from Formula 1 South Grandstand during Race
This architecturally impressive hotel is the centerpiece of Yas Marina Circuit, the Abu Dhabi Formula 1 racetrack and spans across the track.
Yas island also features Ferrari World Abu Dhabi and the 18-hole Links Championship golf course.
Viceroy Hotels and Resorts is a luxury hotel group with most properties in the U.S. and Caribbean but expanding into the Asia Pacific region.