Priceline has just landed a big hit with its new iPhone and iPod touch application, featuring William Shatner.
The Hotel Negotiator let’s you name your own price for a hotel in a certain location and of a chosen category. Using a one-page checkout, you will know instantly whether your bid has been accepted. A special treat is the Shake Down function, whereby shaking the device establishes the traveler’s location and then performs a winning bids search for hotels in the surrounding area. For those who are not in the mood for negotiation, the Hotel Negotiator also contains an option for browsing hotels on priceline.com for a particular city or town.
After one week of being available, the Hotel Negotiator has already climbed to the #3 free travel application on the App Store. Priceline’s heavy marketing and PR campaign has certainly had an impact, too. The downloadable video on YouTube just being part of it: http://www.youtube.com/watch?v=hBNL9xx3Ie0
Time will show how much revenue the free application will generate for the company since booking hotels on the fly and blind is not for everyone. However, a very well done and flashy application has certainly brought Priceline awareness and into the media and provides them with a cutting-edge image in the eyes of an ever more demanding customer.