The Hotel and Travel Week #12

Monday, 1st February

InterContinental Hotels Group win a battle over 1.500 domain names, which were owned by a German who controls over 70,000 domains. Many of the now transferred domains linked to websites with booking engines selling rooms at IHG and other hotels. The World Intellectual Property Organisation (WIPO) took the decision according to the principle that domains can be transferred if the brand owner can show that a name is identical or confusingly similar to their own brand, the domain owner has no rights to the domain name and where the name is registered and used in bad faith.
Tuesday, 2nd February
Travelclick and HSMAI name the best eMarketer of the Year 2009. The award goes to Joie de Vivre Hospitality, a California-based collection of boutique hotels, and recognises the best integrated e-marketing programme in the hotel industry, Travelclick say. Joie de Vivre run Facebook and Twitter campaigns and have won the prize before in 2006.
At the same time, Travelclick announces the launch of their community website: www.HotelConversations.com
Wednesday, 3rd February
Sheraton Hotels & Resorts announce a USD 20 million multimedia marketing campaign to highlight their USD 6 billion revitalisation effort. The Rediscover Sheraton campaign emphasizes a new trend in tourism which combines business and leisure travel with slogans like ‘Who brings business suits and bathing suits together’. The campaign will run on websites such as TripAdvisor.com, NYTimes.com, Kayak.com and CNN.com as well as in print.
Thursday, 4th February
Choice Hotels launch their re-designed website at www.choicehotels.com.
The new website has the ability to search by attraction, city, zip code, address and more. It also has a personalisation feature where guests can save their favorites. It results from direct feedback of hotel guests as well as extensive research, Choice say, and has been designed and developed by digital agency Razorfish.
Friday, 5th February
Starwood report a USD 186 million loss for the 4th quarter of 2009.
British Airways also announce a pre-tax loss of £342 million for the last 3 quarters of 2009. This is compared to a loss of £ 70 million for the same period of the previous year. However, BA saw an improvement during the 3rd quarter of 2009 and is hoping to be able to turn the corner.

 

Comment (1) Write a comment

Leave a Reply