End of last year, Foursquare started out with its location-based game iPhone app, whereby people check into venues around town and are being rewarded with points and badges. The application scans your current location and shows you a list of venues to choose from. If the venue you are at isn’t listed, you simply add it and tag with relevant keywords, thereby creating user-generated content which earns you 5 points. You can also add tips, for example how much you liked the pasta dish at that Italian restaurant you’ve just had dinner at with your friend. Or you save some To-Dos for later when you come back. Once you are a regular at a venue, you have the chance to become their Mayor. Checking in, you decide whether you want to notify your Foursquare friends or publish the check-in on Facebook or Twitter.
Ok, I admit it. I’m addicted to my iPhone. I would definitely book a hotel room on my mobile but then I’m what we call an ‘early adopter’ in the marketing world.
- by Hotel types such as city centre, beach resort, country house etc.
- by Destinations (pretty map guys!)
- by Special offers, whereby this button let’s you navigate through various categories such as Adventures, Spa Breaks or Honeymoon and Romance to your desired destination
The weather has been fairly nice during ITB this year.
- 179,351 visitors in total
- 110,953 trade visitors
- 68,398 visitors of the general public
- 6 bn Euros in orders
- 11,127 companies exhibited (2009: 11,098)
- from 187 countries
- 12,500 delegates taking part in the ITB Convention
- approx. 7,200 journalists from around the world covered the show
- Facebook Connect to transfer customer data
- Facebook integration of booking interfaces
- Small Luxury Hotels
- Langham Hotels
- Kempinski Tanzania
- Tripwolf Worldwide Travel Guide
- AIDACara by Diginetmedia
Last but not least iPhone apps especially launched to get around ITB:
Is this the year of mobile as predicted at World Travel Market last November?
Social Media has been huge at ITB Berlin this year. There is even a dedicated Social Media Lounge with presentations taking place all day. Apart from that, there have been discussions surrounding social media during ITB Future Day, a Bloggers Summit and through the course of the PhoCusWright conference.
One question that’s often been asked: Is Twitter of any use to generate sales/bookings?
Many companies are on Twitter because they are afraid to be missing the boat. Often they don’t have a clear goal or strategy.
Moreover, with social media it’s not straight forward to track the ROI.
But is Twitter generally the platform for hotel and travel businesses to focus on?
What do you think?
Could you share any examples of Twitter campaigns having driven considerable revenue?
According to a Hitwise report, Twitter is sending traffic to online media sites, but not online retailers:
We’d like to hear your opinion!
Please, post below.
We’ll be blogging and tweeting from ITB Berlin this week. So, stay
Sent from my iPhone
Monday, 1st March