Social Media has been huge at ITB Berlin this year. There is even a dedicated Social Media Lounge with presentations taking place all day. Apart from that, there have been discussions surrounding social media during ITB Future Day, a Bloggers Summit and through the course of the PhoCusWright conference.
One question that's often been asked: Is Twitter of any use to generate sales/bookings?
Many companies are on Twitter because they are afraid to be missing the boat. Often they don't have a clear goal or strategy.
Moreover, with social media it's not straight forward to track the ROI.
But is Twitter generally the platform for hotel and travel businesses to focus on?
What do you think?
Could you share any examples of Twitter campaigns having driven considerable revenue?
According to a Hitwise report, Twitter is sending traffic to online media sites, but not online retailers:
We'd like to hear your opinion!
Please, post below.