ITB Berlin Round-up

The weather has been fairly nice during ITB this year.

Unusual! It only started snowing again when the world’s largest travel trade fair closed its doors on Sunday afternoon.

The figures:
  • 179,351 visitors in total
  • 110,953 trade visitors
  • 68,398 visitors of the general public
  • 6 bn Euros in orders
  • 11,127 companies exhibited (2009: 11,098)
  • from 187 countries
  • 12,500 delegates taking part in the ITB Convention
  • approx. 7,200 journalists from around the world covered the show
The online and technology trends:

Social Media

Social Media was the most obvious trend at ITB Berlin this year.
People either love or hate it, but it’s in everybody’s mouth.
My favorite concept:
word of mouth becomes word of mouse

My favorite thought:
Google Live Search, Google Buzz – search is slowing down social media and enables the customer to find deals when they need them. @yenlee
The main questions asked:
How to generate tangible revenue using social media?
How to monitor and control reputation in social media and fight fires?
The main issue to be resolved in 2010:
How to track bookings generated through social media campaigns to the bottom line?
A couple of (technical) solutions:
  • Facebook Connect to transfer customer data
  • Facebook integration of booking interfaces
The largest events, featuring social media panel discussion, lectures, networking events etc. were:

iPhone apps

iPhone apps were displayed on almost every booth – at least that was my impression.
Everyone, from hotel and travel to technology company seems to have launched an iPhone or mobile app just in time for ITB. Some of them but not all were clearly rushed and need to be worked on in terms of usability.
Only a few examples:

Last but not least iPhone apps especially launched to get around ITB:

Is this the year of mobile as predicted at World Travel Market last November?

In which case an appeal to travel fair organizers around the world:
We need iPhone charge stations at the grounds to power up our mobiles after a long day of using all those apps and tweeting! How else would we be able to book our hotel room for the night?
It’s been a great show and I wish there was another one next week.
Thanks to everyone I’ve met for all the exciting discussions.
Keep in touch!

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