It’s been a relatively quiet Easter holiday week and we hope you’ve had a good time. Here, as usual, some of the highlights from the hotel and travel sector…
Tuesday, 6th April
Hilton HHonors offers a free night for 4 stays. From 6th April to the 30th of June, members of Hilton’s loyalty programme can receive a free night after completing 4 stays or earn double points. Hilton calls its latest promotion Fast Ways to Free Stays. To take advantage of the promotion, members must first register at www.hhonors.com/freestays
Wednesday, 7th April
Mideast hotels will be discussing Social Media at The Seven Star Conference which is running alongside The Hotel Show at the Dubai World Trade Centre from the 18th to the 20th May 2010. As the number of social media users increases in the Middle East, participants will be exploring possibilities of using platforms such as Facebook, Twitter, Flickr and YouTube to generate bookings. In the U.S. independent hotels are already beginning to link social media services with their websites or online booking engines. “But simply having a high number of Facebook fans or a lot of people following you on Twitter isn’t very useful unless they actually click through and book, said Tinston, Sales Director, The Hotel Show. “The hospitality industry is a business and social media has to be judged by the direct results it brings to the business.” www.thehotelshow.com
Thursday, 8th April
Luxury goods brand Louis Vuitton has plans to manage two exclusive hotels in Egypt and Oman. The hotels will be managed by holding company LVMH which entered the hotel sector in 2006 with the 5-star Cheval Blanc hotel in the French alps. LVMH will act as a management company and does not plan to own hotels.
Friday, 9th April
Hilton Worldwide announces that it has completed a restructuring of all of its existing debt. The restructuring extends the maturity of this debt until November 2015 and reduces the company’s total debt by nearly $4 billion.