Google Remarketing: New Hotel Advertising Tool

Google Remarketing is a new feature in Google AdWords. It enables hotels to advertise to anyone who has visited their website before.
People often take time researching different options before making a hotel reservation. Up until now, there hasn’t been many opportunities to keep their interest going, unless of course they’ve signed up to the hotel newsletter or agreed to any other form of direct marketing, for example via social media such as Facebook.
With Google Remarketing, hotels can now track their website visitors or audiences and target them with ads on Google’s content network of websites, which reach about 80% of the online audience.
The ability to reach out to these people with a targeted offer while they make their booking decision can be powerful and should be part of hotel online marketing.

Showing ads to people as they move from site to site reminds them of what the hotel has to offer and can also give the impression the hotel is advertising everywhere. Additionally, ads can be targeted precisely depending on the actions a visitor has performed on your site. Perhaps they have visited the hotel’s special offers page, read the blog or visited a section of your website with specific content such as spa or wellness. In which case an ad could be shown addressing exactly their interest and so nudging them towards making a booking.

Watch the Google Ad Remarketing video:

 

Apple iPhone 4G announced by Steve Jobs today

Apple’s CEO Steve Jobs just announced iPhone 4G in San Francisco.

The new iPhone is being launched with the slogan:
This changes everything. Again. – In so many ways, it’s a first!
New features are:
Video calling with FaceTime
The new iPhone 4 features two cameras – one on the front, one on the back – so you can switch back and forth during a video call.
Retina Display
According to Apple this is the highest-resolution phone screen ever.
Multi-tasking
With the new iPhone 4G third-party apps can be run simultaneously and you can switch between them instantly.
HD Video recording and editing
Shoot your videos in high definition and even in low-light settings thanks to a backside illumination sensor and built-in LED light.
5-Megapixel Camera with LED Flash
In addition to the backside sensor, the new front-facing camera makes it easy to take self-portraits.
Also new: Folders for apps and iBooks for iPhone 4.
The new iPhone 4G will be available from 24th June in the U.S. and Europe and can be pre-ordered from the 15th of June.
More information at: www.apple.com or watch the official Apple iPhone 4 video