Monday, 20th June 2011
An Irish hotel is taking Google to court over autocomplete.
When searching for Ballymascanlon House Hotel and beginning to type in the hotel name, the second autocomplete option coming up is ‘Ballymascanlon hotel receivership’ wrongly suggesting that the hotel is going into receivership. As a result, worried customers have contacted the hotel, concerned it may close down before their arrival. The hotel also argues it is losing bookings because of the autocomplete search term in Google Suggest. Google Ireland say autocomplete results are automatically generated by an algorithm based on the most common searches. It is anyone’s guess how the search term became so popular. Apparently, there is a precedent of Google correcting search terms manually, although this was mainly done to rectify copyright issues in the past.
Tuesday, 21st June 2011
The Asian American Hotel Owners Association (AAHOA) has hired InnLink LLC to create a customized portal solution that will allow to book multiple stays within one transaction. The portal will facilitate online booking across nearly 100,000 U.S. hotels – i.e. both AAHOA member and non-member properties. The portal is planned to go online later this year and may become a competitor to traditional OTAs.
Wednesday, 22nd June 2011
TripAdvisor reveals their 2011 Accommodation Owners Survey and find that most owners embrace online engagement with customers. 57% of owbers expect their social media marketing budgets to increase this year. Virtually all owners (99%) plan to respond to online guest reviews. Mobile marketing is also a growing trend with 27% of survey respondents planning to launch mobile programmes for the first time in 2011. The TripAdvisor annual poll surveys more than 1,000 U.S. accommodation owners.
Thursday, 23rd June 2011
Marriott International’s nine resorts in the Caribbean and Mexico are turning Manhattan’s Madison Square Park into a free tropical spa on Thursday. The one-day “Step Into Summer” contest is open exclusively to Facebook fans who are given an invite after ‘liking’ the Facebook page. The event features free relaxation activities like massages and pedicures as well as the chance to win a four-night vacation for two at CasaMagna Marriott Puerto Vallarta Resort & Spa by entering through a secret website address given to them at the event.
Friday, 24th June 2011
Google is finally rolling out behavioral targeting to all of its advertisers. Users can now be targeted by interest — based on their previous browsing activity. The system looks at the types of pages a user visits, considering how recently and frequently the visit has taken place and associates the browser cookie with the appropriate interest category. Advertisers can choose from over 1,000 interest categories on a cost-per-click basis.