The Hotel and Travel Week

Monday, 18th July 2011

Expedia.com launches a new platform to support its Travel Agent Affiliate Programme (TAAP). TAAP is currently used by more than 15,000 Travel Agencies worldwide. Expedia Access was developed in consultation with Expedia Travel Agent affiliates and delivers new benefits from a simplified login procedure over personalisation to activity reports. It also allows agencies to put an Expedia Search Widget on their own website, while still earning commission on bookings.
Tuesday, 19th July 2011
Orbitz for Business, the corporate travel arm of Orbitz Worldwide introduces a programme that gives hotels prominent website visibility and search placement in exchange for providing refundable rates and amenities. Corporate customers that participate in Business Advantage can access the discounted rates with no online booking or cancelation fees if the reservation is canceled or changed at least 24 hours before check-in. Orbitz had launched a pilot in January 2011 where participating hotels have seen a 62% year to year increase in Orbitz for Business bookings (compared to a 20 percent increase for non-participating hotels). The programme is available from hotel partners in the U.S., as well as Canada, Mexico and the United Kingdom.
Concorde Hotels & Resorts, Paris, announces the launch of a new, comprehensive digital strategy later this month that includes social media, e-commerce and a new website spending a total of US$568,000 (400,000 Euros) with an expected return on investment of 13% to 20% within 18 months.
Wednesday, 20th July 2011
InterContinental Hotels Group launches a Priority Club Reward application for the Windows Phone 7 operating system. The new app enables guests to find and book hotel rooms, check rates and view or cancel reservations for all 7 IHG brands.
Thursday, 21st July 2011
Marriott Caribbean & Mexico Resorts start a Facebook contest for couples that are followers to win a free resort trip in exchange for blog submissions, detailing why they need a trip in the Caribbean sun to revive their romance. From July 15-28 applicants can submit a written narrative or short video clip. Following the submission period, 10 finalists will be chosen and then voted on by Facebook fans. The two finalists with the most votes will receive a 4-night stay, as well as a resort credit and activities unique to the chosen resort. Both couples will commit to posting at least three blog entries per day, to be published on Resort to Romance Website and the Marriott Resorts Caribbean and Mexico Facebook Page.
Friday, 22nd July 2011
Price comparison website Kelkoo Travel will relaunch next week in an attempt to get a larger slice off the UK and European online booking market. Kelkoo Travel has been online since 2002/03 but has suffered from a lack of investment, they say. Kelkoo’s hotel booking site will relaunch in the UK first, then rolled out to their other nine European markets. Flights and car hire will be added in September.

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