The Hotel and Travel Week

Monday, 19th September 2011

InterContinental Hotels & Resorts launches the InterContinental Kitchen Cookbook app for iPad. The free app features recipes from 24 IHG properties around the world. New recipes will be added every quarter. Currently available recipies include the InterContinental New York Times Square Cheesecake and the InterContinental Berchtesgaden Resort’s Salmon Trout.
Tuesday, 20th September 2011
Again, IHG is in the news launching a new online sales initiative called ‘Best Price Guarantee’ for all of its brands. Any guest finding a lower price than on the hotel’s website elsewhere online gets one night free and the rest of the stay will be at the lower rate.
At the same time, IHG is giving away 250 hotel rooms in a Twitter contest. Guests who tweet the best response to the question “What would you do with a free night?” using the hashtag #BestPriceGuarantee will receive free rooms. The contest runs from Tuesday until 24th September.
Wednesday, 21st September 2011
Google announces that Google+, their brand new social network, is now open for everyone. It has been in trial for the past 90 days, only allowing limited sign-ups and invites for users. Together with this announcement, come a few big updates, including transitioning Hangouts into a live broadcast and presentation platform and adding item search, which lets people find public or private posts.
Thursday, 22nd September 2011
Ritz-Carlton launches a $10 million marketing campaign “Let Us Stay with You” of which more than half the budget will be allocated to digital and social media. This is the first time that digital accounts for the majority of the marketing budget at Ritz-Carlton, a brand that is rather associated with old-fashioned and one-on-one interaction. The campaign will be integrated into Facebook, Twitter and FourSquare, as well as a mobile application. Apart from print and digital ads, a film will run on in-room TVs and the hotel’s redesigned website. The message: Ritz-Carlton is not about making a bed or pour a drink but to connect with guests.
Friday, 23rd September 2011
lastminute.com customers can now search and book holidays directly from Facebook after the company has improved its Facebook page. The new search function is to target lastminute’s nearly 87,000 Facebook fans, offering them direct access to flights, hotels and holidays.
Get a direct booking interface on Facebook for your hotel with Hotel Facebooker!
 
 

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