The Hotel and Travel Week

Travel websites let you Give the Gift
6th December 2011

© Almgren – Fotolia.com

Expedia.com has launched the Travel Wish List on Facebook. It works like a gift registry, building on the Groupon Getaways for Expedia programme which started last July. Once you find a Groupon Getaway you like, you can post it on your Facebook Wall and friends and family can buy it for you. LivingSocial has also started to offer Winter Warm Up deals featuring trips to 10 tropical destinations. For an extra US$2.99, LivingSocial will giftwrap the certificate and deliver it to the recipient, showing only the value of the trip and not what you paid for it.

TripAdvisor goes solo
6th December 2011

On Tuesday, shareholders of Expedia.com approved the company’s spinoff of TripAdvisor.com. The transition is expected to be completed by the end of the year but won’t affect the user experience on TripAdvisor.com, says the announcement. Reason for the spinoff are the different business models of both e-commerce websites. While  Expedia’s business is built on transactions, TripAdvisor makes money with advertising. At the same time, there are voices saying TripAdvisor’s model with it’s millions of reviews from anonymous strangers is outdated. New successful startups such as Gogobot.com focus on ‘friend sourcing’ as users become ever more involved in social networking and turn to people they already know and trust to get travel advice.

Mobile last-minute hotel reservations on the up
8th December 2011

Hotel Tonight iPhone application

Aiming to draw impulsive buyers who are addicted to daily coupon alerts, hotels and OTAs are introducing a flurry of new specials and features targeting those who book a room locally on the day of their stay. Orbitz, which launched its hotels app for iPad in summer, says 65% of mobile bookings are same-day reservations (versus 14% on desktop computers). Orbitz will also launch a redesigned mobile website next week that will include a new tonight-only deals feature. They are in good company with the Priceline Tonight-Only Deals which launched in October and Hotel Tonight, an app featuring daily deals from U.S. hotels with at least 20% discount for the night. Hotel Tonight has become one of the most popular travel apps, with more than 800,000 downloads and also won HEDNA’s Spirit of Innovation Award earlier this week.

Marriot pushes Facebook Likes
8th December 2011

For the month of December, Marriott is giving away 5 million points to members who ‘Like’ their new Marriott Rewards Facebook page. Members of the loyalty programme can earn and redeem points at more than 3,500 Marriott International hotels around the world. The new Facebook page is said to “offer a new way to join the conversation and connect with the program and each other. It will also feature rich content from Marriott Rewards experts.”

Christmas Valet delivers traditional trimmings
8th December 2011

Christmas Tree at Rocco Forte Hotel Berlin

Finally, in this holiday-heralding post news about a new service being introduced at the Hilton Surfers Paradise in Gold Coast Hotel, Australia. For the first time, traditional trimmings such as a Christmas tree and other seasonal decorations will be delivered to guest rooms by the new Christmas Valet service. The hotel also offers secure present storage for parents, a “Santa’s Post Box” in the hotel lobby and, for families with younger children, delivery of cookies and milk for Santa and his reindeer on Christmas Eve. “We have developed this service with families in mind to make sure Christmas is just as memorable for those on extended stays at the hotel, with all those special touches,” said General Manager David Kelly.
What a brilliant idea!

 

Leave a Reply