The Hotel and Travel Week

Editorial

Just before the end of year and after a short break, the Hotel and Travel Week is back in a new format. Instead of listing news as they occurred each day of the week, we will now order our online marketing and other news from the hotel and travel industry by topic. This way, the article should be easier to scan and enabling the reader to choose the parts they are particularly interested in.
Enjoy and give us your feedback, please!

Venere.com mobile website

Venere goes mobile
28th November 2011

The European OTA, member of Expedia, Venere.com went mobile this week with the launch of its new free mobile website. The initial launch covers the following languages: EN, IT, ES, DE, FR. As mobile is becoming predominant for booking last minute accommodation online, for Venere.com this is another investment in meeting customer needs with suitable and convenient travel options, the company says.
The website – optimized for the most common mobile devices – can be accessed either by typing www.venere.com on any mobile device or simply by typing explicitly m.venere.com

Europeans defy debt crisis and travel
28th November 2011

Despite the economic downturn travel is up in Europe this year according to a report by PhoCusWright. The number of trips rose by 8% in France, 4% in Germany and 5% in Britain. “When it comes to leisure travel, we’ve found that European consumers are rather resilient,” said Carroll Rheem, an analyst with travel research firm PhoCusWright. They may cut down on the length of their summer holiday but won’t scrap it completely. “People in Europe are largely still employed, still spending money and still traveling,” said Scott Kessler, analyst at S&P Capital IQ.

Hotels enter the Cyber Monday frenzy
29th November 2011

Apparently, Cyber Monday isn’t just for online retailers anymore. In their quest to boost brand.com bookings, hotels were offering online-only discounts in the U.S. this year.
Cyber Monday is the Monday after Thanksgiving and has become famous for customers going online and doing their (Christmas) shopping. Hotels have geared up over the last 3 years to get a slice of the cake in Cyber Monday sales.
Hotel deals this year were ranging from city properties of the Trump Collection to beach spots like Loews Hotels in Santa Monica. Others came from Omni Hotels & Resorts, Marriott and a special deal from Kimpton Hotels were discounts depended on time of booking on Cyber Monday.

Google Maps iPhone application
showing sponsored ad

Google adds ads to maps
29th November 2011

Just in time for the holiday shopping season, Google has been quietly adding new ad placements on maps in some of its most popular search destinations. Sponsored ads now appear among all the little, red pins indicating search results in the iPhone Google Maps application. If, for example, you are looking for a hotel in the area you are in Google will show you a map with a bunch of red pins showing your choices. One hotel, however, could be flagged with a subtle ‘Sponsored Link’ written underneath. This is a pretty powerful way to stand out from the crowd.

Hyatt Hotels mobile iPhone application

Hyatt’s new mobile app
30th November 2011

Hyatt has launched a mobile app that allows iPhone users to search hotels using location-based technology, book new and view existing reservations. Users can also join the hotel company’s loyalty programme, find deals and track point balances with the new application. “We wanted our app to offer a clean design with an intuitive flow so travellers can easily have all the most important details at their fingertips to make their travels as simple and seamless as possible,” said Bill Bernahl, vice president, e-Commerce, Hyatt.
An Android version is currently under development.

 

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