The Hotel and Travel Week

TripAdvisor drops list of ‘Dirtiest Hotels’
10th January 2012

TripAdvisor decided to drop its annual ‘Dirtiest Hotels’ list, which instigated a lawsuit by a hotel against the company in 2011. TripAdvisor had previously justified the list as empowering travelers with an honest source of information. Now the company has changed its mind.

Room Key Online Portal

Hotel big players launch their own online portal
11th January 2012

Six of the world’s largest hotel companies have joined forces to create an online portal that offers bookings on better terms than most online travel agencies (OTAs). A beta version of RoomKey.com was officially launched on Wednesday. Its operating company Room Key was founded by Choice Hotels International, Hilton Worldwide, Hyatt Hotels Corp., IHG, Marriott International Inc. and Wyndham Worldwide Corp. and includes direct booking facility of 23,000 hotels affiliated with these companies worldwide. Each hotel company owns an equal slice of Room Key. The company earns a commission from the booking, claimed to be at a more supplier-friendly rate than what third party OTAs are offering. A major plus being that the site redirects users to the hotel company’s websites for direct booking. Room Key is looking to add additional hotel companies and said a major announcement on this is planned for next week. However, Best Western International already announced on Thursday that it has signed up as the first partner to supply hotel inventory. Room Key is concentrating on U.S. consumers initially before expanding globally in summer.
www.roomkey.com

We would like to hear your opinion about this effort to compete with existing OTAs.
Please, take part in our poll on the right!

Leave a Reply