The Hotel and Travel Week

The New Umbrella Brand for JDV and Thompson – Commune
Commune Hotels & Resorts is the new name of the joint venture company created last year between lifestyle operators Thompson Hotels and Joie de Vivre. In addition, the company announced that it will launch the JDV Collection for its Joie de Vivre hotels in summer and also introduce a design-driven, value-oriented 3-star brand later in the year. Apparently, the company is open to buying existing brands in order to build critical mass. Since the merger Commune Hotels has opened 3 high-profile projects: Thompson’s Belgraves in London, The Saguaro Scottsdale and The Saguaro Palm Springs. Under development are Thompson properties in Chicago and Miami, and Joie de Vivre hotels in Honolulu and Palo Alto, California.

Travelocity Launches New iPad App
Travelocity announced its new iPad app, giving travelers the ability to book flights, hotels and car rentals all in one app. The app joins the company’s existing apps for iPhone and iPod touch, as well as devices on Android and Windows Phone 7. “This is not your typical mobile app,” said Carl Sparks, President and CEO, Travelocity Global. “Travelocity for iPad can easily replace your PC to search and book flights, hotels and cars, whether you are sitting on your couch or riding in a taxi. It’s also possible to read user reviews, view maps, filter search results, and track where you’ve been and where you are going.”
To celebrate the launch of the app, Travelocity is holding a Twitter competition until Friday, 2nd March with winners receiving a USD 500 Apple gift card. To enter the sweepstakes, visitwww.twitter.com/travelocity.
The Travelocity App is available from the App Store on iPad or at www.itunes.com/appstore.

Even – A New IHG Brand
IHG launches a new health-conscious midscale hotel brand, Even. The company plans to own and operate its first several properties and then look for franchisees. The first locations will be announced in the 2nd quarter of 2012 and opening in 2013. The brand will be launched in the U.S.

Best Western Launches Facebook Booking App
As part of their continued dedication to engaging with its customers via social media, Best Western International unveiled a new booking app this week that allows travelers to reserve hotel rooms on Best Western’s Facebook page. With more than 4,100 hotels, Best Western is the first major International hotel chain with this capability. “More than ever, Best Western’s customers are integrating social media into every part of their personal and professional lives,” said Dorothy Dowling, Best Western’s senior vice president of marketing and sales. “It’s imperative that we answer the call from our customers to make it easy to research, book and share travel experiences through their preferred channels.”
This new Facebook booking app is the latest step in allowing travelers to book a Best Western hotel wherever they are on the web: Best Western Facebook Page

Are you interested in a Facebook booking app for your hotel or chain? Contact us for a proposal! More information on the Hotel FaceBooker website.

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