Everything seems to be about social media marketing these days and it’s no surprise that a new award for hotels has been created in this area:
- The HOTELS Magazine launches the Social Hotel Awards to honour both brands and individual hotels in 10 categories from Best Facebook page, Twitter account, best use of Foursquare to best use of digital video etc. Winners will be named in each category and will receive a custom trophy as well as a digital badge to put on their website. Moreover, HOTELS will publish features about the winners in an exclusive online series and a print story. Free entry forms can be downloaded here and must be submitted by 7th June at: www.yousendit.com
- Pinterest is the new hype in social media and Aqua Hotels & Resorts, based in Honolulu is offering a free 5-night stay as part of its Pinterest competition. In the “Pin Hawaii: Hawaii Bucket List Contest,” also called the “Pin It to Win It” contest, people are asked to post images on a “Hawaii Bucket List” showing what they would do on their dream trip to Hawaii. They will then submit their boards to pinhawaii.com and one winner will be chosen.
- Google+ has seen millions of users sign up since its launch in July 2011, however it seems to have failed to engage people and participation is lagging behind other social networks. For example, comScore reports that the average time users in the US spent on the site was down to 3.3 minutes in January 2012, from 5.1 minutes in November 2011. Are you using Google+ as an individual or brand? We would love to hear about your experiences!
And here some interesting hospitality statistics at the end:
According to STR Global, the hotel inventory compound annual growth (CAGR) increased by 1.6% over the last 12 months. The total global hotel inventory increased by more than 2,315,000 guestrooms since 2000 to reach 13,443,014 rooms in February 2012. This was led by Asia Pacific and the Middle East/Africa region, which grew respectively by 2.7% and 2.5% CAGR. North America remains the leading market for branded hotel rooms at 66% of the region’s inventory in February 2012. It also represents 41.4% of the global room stock with 5,565,866 daily available rooms, closely followed by Europe at 29.7% with 3,998,603 daily rooms and Asia at 21.6% with 2,897,823 daily rooms.