WTM London 2012

WTM London 2012

WTM London 2012 starts coming Monday and we are looking forward to the show and innovations in the hotel industry.

For example, Palladium Hotel Group in collaboration with Paytouch is bringing a combination of biometric technology and a Facebook initiative to WTM 2012. World Travel Market visitors will be able to log into Facebook using their fingertips at 4 Palladium Facebook Pods placed around London ExCeL. Users will be able to update their Facebook status and upload pictures directly from these pods.

Alfonso Giménez, Associate Director of Marketing said: “The biometric technology developed by Paytouch, twinned with the existing Facebook sharing options mark a significant advancement for technology and WTM is the ideal platform to launch this exciting initiative.” Palladium Hotel Group has become the first hotel group worldwide to offer Paytouch at its Ushuaïa Ibiza Beach Hotel. This biometric technology allows guests to make purchases with the touch of their fingertips.
In 2011 the group pioneered a live Facebook sharing experience. Guests to Ushuaïa Ibiza Beach Hotel were able to share their holiday experiences on Facebook in real time using RFID bracelets and totems distributed across the hotel. In just over 2 months, Ushuaïa Ibiza Beach Hotel had in excess of 70,000 Facebook ‘likes’, and more than 2000 registered users of the new RFID wristbands.

We will certainly give it a try next week… See you all in London!

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