Opening Ceremony ITB Berlin 2014

Mexico is the official partner country at ITB Berlin 2014 and so the opening ceremony was dominated by Mexican music and dancing in between speeches made by Sigmar Gabriel – Federal Minister for Economic Affairs and Energy, Dr. Michael Frenzel – President of the German Tourism Industry Federation and Taleb Rifai – Secretary-General of the World Tourism Organization who emphasized that “Tourism is an interactive experience”. H.E. Claudia Ruiz Massieu Salinas – Minister of Tourism Mexico invited everyone to visit her beautiful country and attendees of the ceremony to sample Mexican delicacies as well as the famous Tequila as part of the Mexico – LIVE IT TO BELIEVE IT campaign.

Opening Ceremony ITB Berlin 2014 - Sigmar Gabriel

Opening Ceremony ITB Berlin 2014 – Sigmar Gabriel, Federal Minister for Economic Affairs and Energy

Opening Ceremony ITB Berlin 2014 - Mexican Dancing

Opening Ceremony ITB Berlin 2014 – Mexican Dancing

Opening Ceremony ITB Berlin 2014 - Dr. Michael Frenzel

Opening Ceremony ITB Berlin 2014 – Dr. Michael Frenzel, President of the German Tourism Industry Federation

Opening Ceremony ITB Berlin 2014 - Taleb Rifai

Opening Ceremony ITB Berlin 2014 – Taleb Rifai, Secretary-General of the World Tourism Organization

Opening Ceremony ITB Berlin 2014 - Mexico

Opening Ceremony ITB Berlin 2014 – Mexico, Live it to Believe it

Opening Ceremony ITB Berlin 2014 - Reception

Opening Ceremony ITB Berlin 2014 – Reception

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