Hotel Pic of the Week: 25hours Bikini Hotel Berlin

Hotel Lobby Lounge with view over Gedächtniskirche Berlin and Bikini Berlin

The 25hours Hotel Bikini Berlin is located next to Berlin Zoo and in the very center of Berlin city West. It is part of a newly opened concept mall, the Bikini-Haus. From the Neni Restaurant and Monkey Bar on the 10th floor, the view over the Zoo itself and Berlin is stunning and can only be compared to Hugos Gourmet Restaurant on the 14th floor of InterContinental Hotel Berlin. The hotel concept can be described as urban jungle but see for yourself…

Impressions from ITB Berlin 2014 – Day 3

ITB Convention 2014 - Customer Journey

ITB Convention 2014 – Customer Journey – 90% of German customers use the internet during their booking process

ITB Convention 2014 - Customer Journey

ITB Convention 2014 – Customer Journey – Two types of bookers, according to statistics

ITB Convention 2014 - Customer Journey

ITB Convention 2014 – Customer Journey – Share of offline vs. online bookings for flights, hotels and packages in Germany

ITB Convention 2014 - Customer Journey

ITB Convention 2014 – Customer Journey – Most important insights

ITB Berlin 2014 - Partner Country Mexico

ITB Berlin 2014 – A visit to Partner Country Mexico

ITB Berlin 2014 - Mercedes-Benz car

ITB Berlin 2014 – Mercedes-Benz car made in Southern Germany

ITB Berlin 2014 - eFlinkster by Deutsche Bahn

ITB Berlin 2014 – Fiat 500 eFlinkster by Deutsche Bahn

http://www.flickr.com/photos/corinnawitt/13029141373/

ITB Berlin 2014 - Ice cream by Hertz

ITB Berlin 2014 – Ice cream by Hertz – What could be better after a long day?

Metasearch, multi-modal and big data – a day at PhoCusWright@ITB Berlin

Metasearch, multi-modal and big data – that’s what’s been discussed at today’s PhoCusWright@ITB convention.

Our digital world is growing more and more complex and the above topics illustrate attempts for simplification. A lot of thought is being put into making the customer journey easier – personalisation is the goal but how to acquire, structure and interpret big data?
One challenge for the travel sector is the great variety of peoples’ travel intentions, be it for business or leisure. Travel intentions can even depend on destination. For example, a person may be wanting to gamble while in Las Vegas although they have never done this anywhere else before.
So, how do you profile a traveler with so many factors playing a role? Perhaps through prediction?
Moreover, people travel less often than they purchase consumer goods. This may explain the travel sector lagging behind while retailers such as Amazon have been driving sales through personalized product recommendations for some time already. After all, personalization is not only about delivering the right search results but also about inspiration.

Multi-modal is a European phenomenon, describing a journey from A to B using various modes of transport at once e.g. flight, coach, taxi, train. Again, the challenge is to accommodate everything that’s on offer and making sensible suggestions to the customer who can book the entire trip on one website online.

Metasearch has been around for a while but seems to be taking really off now as the figures in the photo below show. According to studies, the customer does not want to check as many websites anymore before booking and metasearch exactly fulfills this proposition. But metasearch needs to be comprehensive and include brands and individual hotels as well as OTAs. The challenge here, working with third-party booking engine providers for direct bookings, says Malte Siewert, Managing Director of Trivago.

For me the question remains, can these challenges be overcome with technology and how? Or will the customer eventually fall back onto personalization via human interaction?

PhoCusWright@ITB 2014 - Metasearch

PhoCusWright@ITB 2014 – Sponsored Workshop: Metasearch Marketing And Measuring ROI

PhoCusWright@ITB 2014 - Multi-modal

PhoCusWright@ITB 2014 – Rod Cuthbert, CEO, Rome2rio – Multi-Modal: Travel Search Has Arrived…Now What?

PhoCusWright@ITB 2014 - Big Data

PhoCusWright@ITB 2014 – Getting Personal: Big Data, Big Dreams

PhoCusWright@ITB 2014 - Metasearch

PhoCusWright@ITB 2014 – Malte Siewert, Managing Director Trivago – Metasearch in Europe and Beyond

Opening Ceremony ITB Berlin 2014

Mexico is the official partner country at ITB Berlin 2014 and so the opening ceremony was dominated by Mexican music and dancing in between speeches made by Sigmar Gabriel – Federal Minister for Economic Affairs and Energy, Dr. Michael Frenzel – President of the German Tourism Industry Federation and Taleb Rifai – Secretary-General of the World Tourism Organization who emphasized that “Tourism is an interactive experience”. H.E. Claudia Ruiz Massieu Salinas – Minister of Tourism Mexico invited everyone to visit her beautiful country and attendees of the ceremony to sample Mexican delicacies as well as the famous Tequila as part of the Mexico – LIVE IT TO BELIEVE IT campaign.

Opening Ceremony ITB Berlin 2014 - Sigmar Gabriel

Opening Ceremony ITB Berlin 2014 – Sigmar Gabriel, Federal Minister for Economic Affairs and Energy

Opening Ceremony ITB Berlin 2014 - Mexican Dancing

Opening Ceremony ITB Berlin 2014 – Mexican Dancing

Opening Ceremony ITB Berlin 2014 - Dr. Michael Frenzel

Opening Ceremony ITB Berlin 2014 – Dr. Michael Frenzel, President of the German Tourism Industry Federation

Opening Ceremony ITB Berlin 2014 - Taleb Rifai

Opening Ceremony ITB Berlin 2014 – Taleb Rifai, Secretary-General of the World Tourism Organization

Opening Ceremony ITB Berlin 2014 - Mexico

Opening Ceremony ITB Berlin 2014 – Mexico, Live it to Believe it

Opening Ceremony ITB Berlin 2014 - Reception

Opening Ceremony ITB Berlin 2014 – Reception