The Hotel and Travel Week

Monday, 19th September 2011

InterContinental Hotels & Resorts launches the InterContinental Kitchen Cookbook app for iPad. The free app features recipes from 24 IHG properties around the world. New recipes will be added every quarter. Currently available recipies include the InterContinental New York Times Square Cheesecake and the InterContinental Berchtesgaden Resort’s Salmon Trout.
Tuesday, 20th September 2011
Again, IHG is in the news launching a new online sales initiative called ‘Best Price Guarantee’ for all of its brands. Any guest finding a lower price than on the hotel’s website elsewhere online gets one night free and the rest of the stay will be at the lower rate.
At the same time, IHG is giving away 250 hotel rooms in a Twitter contest. Guests who tweet the best response to the question “What would you do with a free night?” using the hashtag #BestPriceGuarantee will receive free rooms. The contest runs from Tuesday until 24th September.
Wednesday, 21st September 2011
Google announces that Google+, their brand new social network, is now open for everyone. It has been in trial for the past 90 days, only allowing limited sign-ups and invites for users. Together with this announcement, come a few big updates, including transitioning Hangouts into a live broadcast and presentation platform and adding item search, which lets people find public or private posts.
Thursday, 22nd September 2011
Ritz-Carlton launches a $10 million marketing campaign “Let Us Stay with You” of which more than half the budget will be allocated to digital and social media. This is the first time that digital accounts for the majority of the marketing budget at Ritz-Carlton, a brand that is rather associated with old-fashioned and one-on-one interaction. The campaign will be integrated into Facebook, Twitter and FourSquare, as well as a mobile application. Apart from print and digital ads, a film will run on in-room TVs and the hotel’s redesigned website. The message: Ritz-Carlton is not about making a bed or pour a drink but to connect with guests.
Friday, 23rd September 2011
lastminute.com customers can now search and book holidays directly from Facebook after the company has improved its Facebook page. The new search function is to target lastminute’s nearly 87,000 Facebook fans, offering them direct access to flights, hotels and holidays.
Get a direct booking interface on Facebook for your hotel with Hotel Facebooker!
 
 

The Hotel and Travel Week #17

It’s been a relatively quiet Easter holiday week and we hope you’ve had a good time. Here, as usual, some of the highlights from the hotel and travel sector…

Tuesday, 6th April

Hilton HHonors offers a free night for 4 stays. From 6th April to the 30th of June, members of Hilton’s loyalty programme can receive a free night after completing 4 stays or earn double points. Hilton calls its latest promotion Fast Ways to Free Stays. To take advantage of the promotion, members must first register at www.hhonors.com/freestays
Wednesday, 7th April

Mideast hotels will be discussing Social Media at The Seven Star Conference which is running alongside The Hotel Show at the Dubai World Trade Centre from the 18th to the 20th May 2010. As the number of social media users increases in the Middle East, participants will be exploring possibilities of using platforms such as Facebook, Twitter, Flickr and YouTube to generate bookings. In the U.S. independent hotels are already beginning to link social media services with their websites or online booking engines. “But simply having a high number of Facebook fans or a lot of people following you on Twitter isn’t very useful unless they actually click through and book, said Tinston, Sales Director, The Hotel Show. “The hospitality industry is a business and social media has to be judged by the direct results it brings to the business.” www.thehotelshow.com
Thursday, 8th April
Luxury goods brand Louis Vuitton has plans to manage two exclusive hotels in Egypt and Oman. The hotels will be managed by holding company LVMH which entered the hotel sector in 2006 with the 5-star Cheval Blanc hotel in the French alps. LVMH will act as a management company and does not plan to own hotels.
Friday, 9th April

Hilton Worldwide announces that it has completed a restructuring of all of its existing debt. The restructuring extends the maturity of this debt until November 2015 and reduces the company’s total debt by nearly $4 billion.