Monday, 10th October 2011
According to the UNWTO Tourism Towards 2030 global forecast, international tourist arrivals are to grow at a more moderate pace of 3.3% per year but will still reach 1.8 billion by 2030. Therefore, an average 43 million additional international tourists will travel every year. It is expected that arrivals will pass the 1 billion mark by 2012, up from 940 million in 2010. Due to the slower growth of North America, there will be increases in the global market shares of Asia and the Pacific (30% in 2030, 22% in 2010), the Middle East (8% up from 6%) and Africa (7% up from 5%), and further declines in the shares of Europe (41% down from 51%) and the Americas (14% down from 16%).
Tuesday, 11th October 2011
Hotel marketing company Travelclick has recently conducted a survey of 455 hoteliers around the world with interesting findings regarding mobile marketing. The poll, carried out during a webinar at the end of August, found that 50% of hoteliers plan to increase mobile marketing during 2012 while 24% intend to keep it at 2011 levels. 3% will likely decrease their spending, and 22.5% don’t have mobile websites or engage in mobile marketing and will keep it that way. “According to Nielsen, 40% of the Western Europe and 38% of the U.S. cell phone markets are dominated by smartphones. Given these rising numbers, it is essential that hoteliers optimize their websites for mobile use to increase direct bookings from travelers that are using their mobile devices to select rooms,” said Jason Ewell, TravelClick’s senior vice president of e-commerce.
© Scott Maxwell – Fotolia.com
Wednesday, 12th October 2011
Hotel Management Company Interstate explain how they have driven revenue through local SEO (Search Engine Optimisation). Optimisation techniques included adding detailed location information about surrounding neighborhoods, arenas, attractions, convention centers and nearby colleges and universities, as well as upcoming convention dates and calendars of local events, they say. Moreover, they have made the hotels unique by adding specific descriptions of hotel amenities such as conference and meeting facilities, banquet halls, restaurants, pools and wedding planning services all key factors that frequently appear in travelers’ search criteria. Custom hotel page content was also distributed through a content management system to Google, Yahoo, Bing and hundreds of online directories. Interstate say this drove US$4.3 million in additional business for the company which meant a whopping return of US$84 in bookings for each marketing dollar invested.
Thursday, 13th October 2011
Marriott International launches a new website for their Autograph Collection which is aiming at the “individualistic” traveler. The website design presents visitors with the option to browse by experience type, destination or property name and is highly interactive.
Launched last year, the Autograph Collection is a group of exceptional independent hotels, each picked for their originality, character and uncommon details. To date, the Autograph Collection portfolio includes 24 properties in the United States, Europe, and the British Virgin Islands, with plans to double by the end of the year.
Friday, 14th October 2011
HRS acquires 61.6% stake in hotel.de in an attempt to strengthen the two companies’ market position in an increasingly competitive market climate. Dr. Heinz Raufer, CEO of hotel.de AG: ‘This combination comes at exactly the right time, will boost hotel.de’s position in the global hotel portal business and provides us with a superb basis for our further development.’